Kolkata (West Bengal) [India], March 12: Kolkata-based men’s grooming and wellness startup Yes Sirhas secured fresh investment fromKolkata VenturesandBengal Angel Network, as the fast-growing platform looks to accelerate expansion across India’s rapidly evolving men’s personal care and wellness market.
Launched in2024,Yes Sirhas quickly emerged as a specialised platform offeringon-demand grooming and massage services exclusively for men, building a strong presence across13 citiesincluding Delhi, Kolkata, Mumbai, Bengaluru, Hyderabad, Pune, Ahmedabad, Lucknow, Chandigarh, Noida, Gurgaon, Ghaziabad and Faridabad.
The company is currentlyvalued at ₹118 croreand has servedover 1 lakh customers, with arepeat usage rate of 74 per cent, reflecting strong customer retention in the growing male wellness segment.
Yes Sirhas 250+ trained wellness professionals in 13 cities, earning ₹75,000 per month on average, creating a premium gig economy segment. Given the company’s focus on privacy & LGBTQ friendly model, gay and bisexual men also feel non-judged at Yes Sir.
Lead Investor and MD of Kolkata Ventures, Avelo Roy, said, “Urban men across India are waking up to the reality that they are not just ATMs serving their family. At Yes Sir, men are pampered by men. Be selfish, gratify your senses and return to your responsibilities with a fresh body & mind.
Bengal Angel Network, which participated in the investment, comprises several prominent Bengali entrepreneurs and business leaders including CAB President and former Indian cricket captainSourav Ganguly,Chandrasekhar Ghosh,Chairman of Bandhan group,Samit Ghosh, Founder of Ujjivan Bank andSuvankar Sen,Managing Director and CEOof Senco Gold, among others.
Kolkata Venturesis regarded asEast India’s largest startup incubator, having supportedmore than 550 revenue-generating startupsover the past decade. The organisation operates as anIndo–US collaboration with investors from India and the United States, aimed at fostering entrepreneurship and driving economic growth in eastern India.
The fresh capital will be used toexpand into new cities, strengthen technology infrastructure and scale operations, asYes Sir aims to consolidate its position in India’s fast-growing men’s grooming and wellness market.
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