New Delhi [India], July 01:Lenskart,India’s leading eyewear brand, has launched an exclusive collaboration withPOP MARTin India. The collaboration was unveiled a week ago at Ambience Mall, Gurgaon, fronted by actor and style iconJanhvi Kapoor.
Known globally as the company behind the viralLabubuphenomenon and the brand that popularised blind-box collectibles across Asia, POP MART has built a loyal fanbase through its character-led storytelling and collectible culture. Marking POP MART’s first official collaboration in India, the partnership brings one of its most-loved character universes into the fashion accessories category.
Inspired bySweet Bean’spopular “I Want A Hug” series, the limited-edition collection features21 eyeglass and sunglasses stylesthat blend fashion, self-expression and collectability. Designed to bring the charm of the Sweet Bean universe into everyday style, the collection incorporates signature temple artwork, Sweet Bean branding, playful star-and-heart accents and character-inspired details across the range.
Created for a generation that views accessories as an extension of personality, the collection reimagines eyewear as more than a functional necessity, transforming it into a statement piece that reflects individuality and creativity.
The collaboration follows the successful launch of Lenskart’s POP MART collections in Singapore and Thailand, underscoring the growing popularity of character-led fashion and collectible culture across Asia and reinforcing the opportunity to bring the phenomenon to Indian consumers.
Speaking on the launch,Peyush Bansal, Co-founder & CEO, Lenskart,said:
“POP MART is a global phenomenon that has defined the fashion trends of a generation. With this collaboration, we are officially bringing this cultural statement to India for the first time in history, and this partnership is only just the beginning.”
Adding to the collectible experience, Lenskart Bitz frame purchases will include Sweet Bean-inspired magnetic Bitz charms packaged in surprise blind packets, bringing the excitement of POP MART’s iconic blind-box culture to eyewear. The charms can be attached to compatible Lenskart Bitz frames, allowing consumers to personalise their look.
The POP MART x Sweet Bean “I Want A Hug” Collection is available across1000Lenskart stores nationwide and on Lenskart.com from1st June 2026,with prices starting from₹3000.
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