Founders Amit Lalit Jaain and Hanissh Kanakraj Jaain unveiling Ritvaa SmartGold Mangalsutra with Sonali Bendre
Mumbai (Maharashtra) [India], October 25: Ritvaa, a new-age jewellery brand with a legacy rooted in gold craftsmanship, made a star-studded premiere with noted Bollywood actress Sonali Bendre unveiling its SmartGold Jewellerycollection at a glittering launch event held at the Intercontinental, Mumbai.
The evening saw the launch of Ritvaa’s elegant line ofSmartGold Mangalsutras— designs that beautifully blendtimeless traditions with modern sophistication. Each piece celebrates the strength, grace, and individuality of today’s woman, for whom tradition is not a constraint but an expression of self.
For centuries, themangalsutrahas been more than an ornament — it is a sacred symbol of love, trust, and commitment. WithRitvaa SmartGold, this eternal sentiment finds anew voice— lighter in feel, versatile in design, and enduring in beauty.
Welcoming guests at the event,Mr. Hanissh Jaain, Co-founder of Ritvaa, shared,“Ritvaa’s SmartGold jewellery is crafted for the woman who embodies balance — confident yet rooted, modern yet mindful. For her, gold is not just a possession but a reflection of emotion and meaning, worn with pride every day.”
Made withcertified 24-carat SmartGold, Ritvaa’s jewellery gives women thefreedom to wear gold fearlessly, every day, everywhere, without the worry of lockers or limitations. In an industry first, Ritvaa also offers a100% lifetime gold buyback guarantee, making it not just a style choice but a smart choice.
Speaking about the inspiration behind Ritvaa,Mr. Amit Jaain, Co-founder, said, “The modern Indian woman no longer wears gold just for tradition — she wears it for herself. Ritvaa was born to make that emotion tangible — to reimagine the mangalsutra as a symbol that moves with her, through every phase of life. SmartGold is not just innovation; it’s the evolution of tradition.”
The event also featured the unveiling of five signature sets of SmartGold Mangalsutras, followed by a heartfelt showcase wherefive real women, not models, walked the ramp alongside professionals, each adorned in a Ritvaa design that reflected her individuality. The gesture symbolised Ritvaa’s ethos: jewellery that lives in the everyday, not just on occasions.
Ritvaa’s SmartGold collection will be launched on-ground soon throughSmartGold Lounges/ Experience Centersacross major metros and Tier-2 cities. The brand’s design philosophy brings togetherIndian artistry and contemporary minimalism, tailored to regional preferences while maintaining a universally elegant appeal.
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