New Delhi [India], October 6: Actress and entrepreneur Mouni Roy has been named brand ambassador for Ivana Jewels, a lab-grown diamond jewellery brand. To mark the partnership, Ivana has released its first television commercial with the campaign line “See it. Wear it. Believe it,” focusing on style, confidence, and self-expression.
The film avoids technical claims around lab-grown diamonds and instead highlights aspects like design, individuality, and the personal joy ofjewellery. Shot in a behind-the-scenes format, it showsMouniRoy rejecting scripted lines and urging viewers to “see for yourself,”emphasisingIvana’s design approach.
AyushiJindal, co-founder of Ivana Jewels, said: “MouniRoy represents the modern woman who values authenticity and individuality, which are also the values at the heart of Ivana Jewels. With this campaign, we want to focus on what matters to customers:jewellerythat feels personal and is easy to wear.Mouni’sjourney from television to films reflects the confidence and style our brand stands for, making her the right choice as we expand across India.”
The association is aimed at youngerjewellerybuyers whoprioritiseindividuality over tradition. WithMounias the face of the campaign, Ivana hopes to balance glamour with authenticity and connect with both aspirational and everyday consumers.
Ivana Jewels, based in Surat, is expanding its presence across India with a wider product range and morepersonalisedservices. The brand is targeting modern consumers adopting lab-grown diamonds as a sustainable, design-driven choice.
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