Agartala (Tripura) [India], December 15: TheUnity Promo Fest 2025concluded on a grand and celebratory note, reaffirming Tripura’s growing stature as an emerging tourism destination. The festival, inaugurated by Hon’ble Chief MinisterDr. Manik Saha, witnessed participation from across India and abroad, bringing together tourism stakeholders, cultural groups and the general public.
Recalling the success of last year’s edition, Tourism MinisterSushanta Chowdhurynoted that over78 tour operators from 16 Indian stateshad participated in the 2024 event, reflecting strong national interest in Tripura’s tourism potential.
This year, the Unity Promo Fest expanded its footprint beyond national boundaries. For the first time,127 tour operators, including participants from Thailand, Malaysia, Bhutan and Myanmar, took part in the B2B tourism meetings. The Minister described this as a significant milestone and emphasised that business-to-business interactions play a pivotal rolein strengthening tourism networks and expanding market reach.
Highlighting the tangible outcomes of earlier efforts, Chowdhury said that the previous B2B engagements resulted inover 700 tourists beingsponsored by participating operators, generatingmore than ₹2 crore in tourism revenuethrough packaged tours. He termed these results highly encouraging and motivating for the state’s ongoing tourism initiatives.
The Minister reiterated that Tripura’snatural beauty, cultural richness and heritage assetsremain its strongest tourism pillars. He assured delegates that several tourism infrastructure projects — inaugurated or laid out under the guidance of the Chief Minister — are progressing rapidly and will be completed in the coming months, further enhancing the state’s appeal.
Among the major initiatives, he highlighted the₹98-crore Government of India-funded projectfor the construction of replicas of51 Shaktipeeths in Gomati district, a major spiritual tourism attraction expected to be completed within 12–15 months.
Chowdhury also underlined Tripura’s archaeological significance and scenic landscapes, noting that the Tourism Department is actively promoting these assets through roadshows, promotional campaigns and participation in national and international tourism events to firmly place Tripura on the global tourism map.
The festival concluded with aspectacular closing ceremony, blending culture, celebration and music. The highlight of the evening was a live concert by popular singer Jubin Nautiyal, which drew an overwhelming turnout and created an electrifying atmosphere as thousands joined in to celebrate the spirit of unity.
A major moment of the evening was thelaunch of the ‘Unity’ logo, unveiled by Tripura Tourism Brand Ambassador Sourav Ganguly inthe presence ofChief Minister Dr. Manik Saha, former Chief Minister and Member of Parliament Biplab Kumar Deb, and Tourism Minister Sushanta Chowdhury.The logo symbolises harmony, inclusiveness and Tripura’s collective cultural identity.
Addressing the gathering, Chief MinisterDr. Manik Sahasaid that Unity Fest reflects Tripura’s cultural richness and spirit of togetherness, while also playing a vital role in tourism promotion. He praised the Tourism Department for organising the festival on a large scale with active public participation.
Speaking on the occasion,Sourav Gangulyhighlighted Tripura’s immense tourism potential, citing its natural beauty and cultural diversity. He expressed confidence that initiatives like Unity Fest would further strengthen the state’s tourism brand and create new opportunities for local communities.
The evening reached its crescendo withJubin Nautiyal’s soulful performance, leaving the audience enthralled and turning the finale into a truly memorable experience.
Held over multiple days,Unity Fest 2025featured cultural performances, exhibitions, local crafts, regional cuisine and wide-ranging community participation. The festival concluded with a strong message of unity, cultural pride and inclusive growth, reaffirming its place as one of Tripura’s flagship cultural and tourism events.
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