Mumbai (Maharashtra) [India], July 02: Bright Outdoor Media Limited,(BSE – 543831),A prominent player in India’s out-of-home (OOH) advertising space,Bright Outdoor Media Limitedis proud to announce the addition of yet another premium advertising asset at the rapidly emergingMira–Bhayandar corridor, further strengthening its presence in one of the most strategically important transit destinations in the Mumbai Metropolitan Region.
The newly commissioned hoarding measures30 ft. × 30 ft.on both theFront and Back faces, creating a total of1,800 sq. ft.of high-impact advertising inventory designed to deliver unmatched visibility and brand recall.
This launch comes just a month after the successful unveiling of two landmark hoardingsat the same location nearDara’s Dhaba, Highway. Those assets, each measuring40 ft. × 30 ft., together contributed4,800 sq. ft.of premium branding space.
With the addition of the latest inventory,advertisers now have access to an impressive6,600 sq. ft.of prime outdoor advertising space acrossone of the busiest and fastest-growing mobility corridorsin the region.Brands can also opt for aset of three back-to-back hoardings, offering an unmatched opportunity to create a dominant and continuous brand presence across the entire stretch.
Strategically positioned on thekey arterial route connectingMumbaiwith major commercial and residential markets includingAhmedabad, Surat, Vadodara, Virar, Vasai, Thane, and the rapidly developingGhodbunder Road corridor, the location benefits from continuous traffic flow, exceptional sightlines, and repeated exposure tolakhs of commuters every single day.
TheMira–Bhayandar corridor clusterhas quickly emerged as one of the most sought-after outdoor advertising destinations for brands looking to capture audiences travelling between Mumbai and Western India. Whether forreal estate, automotive, FMCG, retail, entertainment, finance, or luxury brands, the location offers an unparalleled opportunity to create large-format visual impact and sustained consumer engagement.
The addition of this premium asset further enhances Bright’s ability to offer advertisers strategic, high-visibility locations across key transit corridors while providing greater flexibility through multiple-format branding opportunities at a single destination.
With this expansion,Bright Outdoor Media Limitedcontinues its commitment to buildinghigh-quality, high-visibility outdoor assetsthat help brandsdominate skylines and own consumer attention where it matters most.
Commenting on the development, Dr. Yogesh Lakhani, Chairman and Managing Director of Bright Outdoor Media Limited, said:
“With the addition of our third premium hoarding at the Mira–Bhayandar corridor, we are not merely adding inventory; we are creating a powerful branding destination for advertisers looking to dominate one of the busiest transit corridors in the Mumbai Metropolitan Region.
What makes this offering truly unique is that brands now have the flexibility to book all three hoardings together as a strategic set, delivering an unmatched road-blocking impact across6,600 sq. ft.of premium advertising space. This large-format presence provides exceptional visibility, stronger brand recall, and a commanding market presence for advertisers seeking to make a lasting impression.”
AboutBright Outdoor Media Limited
Founded in 1980 and headquartered in Andheri, Mumbai, Bright Outdoor Media Limited is a leading name in India’s Out-Of-Home (OOH) advertising industry, with 45 years of expertise. The company operates an extensive network of more than 1300 OOH/DOOH Displays across strategic geographies,including ownership of 50+ of Mumbai’s 120+ digital LED billboards (Big Size). Bright Outdoor Media also trades hoardings acquired from government Semi Government & private entities, further strengthening its market presence.
Bright’s strategic ventures with top advertising companies and contracts across all major transit areas set it apart. It is also the first in the world to install solar panels on hoardings, supplying electricity to Indian Railways, along with a JV Partner, demonstrating its commitment to sustainability. Additionally, its real estate operations contribute to diversified revenue streams.
With innovative solutions, a broad client base, and a focus on sustainability, Bright Outdoor Media continues to lead the OOH advertising space. The company is the first ever outdoor media company in India to be listed on the stock exchange, debuting on the BSE SME platform on March 24, 2023.
In H2 FY26 the company reported Total Revenue of₹92.12Cr, EBITDA of₹20.25Cr, Net Profit of₹13.97Cr & EPS of₹12.98.
In FY26 the company reported Total Revenue of₹155.43Cr, EBITDA of₹35.23Cr, Net Profit of₹24.05Cr & EPS of₹12.26.
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