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Hettich Expands Its Experiential Touchpoints in North India with the Launch of the Hettich Exclusive (HeX) Store at Ludhiana

Ludhiana exclusive HEX launch was graced by Mr. Amit Kumar, Mr. Vikram Singh, and Mr. Ankit Kulshrestha, marking an inspiring new beginning.

Ludhiana (Punjab) [India], April 29: HettichIndia, in its silver jubilee year is expanding its experiential presence in North India with the launch of itsHettichExclusive (HeX) store in Ludhiana. The new store strengthensHettich’snetwork of experiential touchpoints, offering customers an immersive space to explore and engage with innovative German furniture fittings and magical solutions.

TheHeXLudhiana store offers an integrated solution-shopping experience with curated walk-throughs of contemporary furniture fitted with Germanfurniture fittings,architectural door hardware,furniture lighting,andbuilt-in kitchen appliances. Customers can also benefit from Free Design Services, where professional designers assist invisualisingand designing furniture for living spaces.

Commenting on the launch,Mr. Rahul Thakkar, Director – Sales,HettichIndia, said:Ludhiana’s transformation into a city of modern homes and refined tastes reflects its progressive spirit. The appetite for high-quality, functional, and beautifully designed furniture fitted with premium fitting solutions is growing rapidly here. Our newHeXstore brings award-winning German innovation closer to customers, giving them an immersive space to explore and experience our magical solutions.”

The LudhianaHeXstore is part ofHettich’sstrategic plan to openHeXstores across India this year, strengthening its experiential ecosystem alongside ExperienceCentresnationwide. Each solution fromHettichis designed to be smart, durable, and tailored for evolving lifestyles.

Step intoHeXLudhiana atNexaKitchens, 2617, Golden Plaza, Upper Ground Floor, FerozepurRd, nearNagpalHotel, Ludhiana, Punjab 141001,PhNo. 9988090999

AboutHettich:

Hettichis a 138-year-old family-owned German lifestyle brand, being one of the world’s largest manufacturers of Furniture Fittings with a global turnover exceeding 1.5 billion euros. In India,Hettichstarted operations at the dawn of the new millennium and within a short span of time gained an undisputed leadership position in the Indian furniture fittings industry. This year, the company celebrates 25 years of its operationin India, with the theme of ‘Built to Lead’, a powerful articulation of the journey and leadership mindset shaping its future.

Hettich’sproduct portfolio comprises a repertoire of Furniture Fittings, Architectural Hardware,BlaupunktBuilt-in Appliancesand Furniture Lights, providing magical interior solutions for all residential and commercial spaces.

It is the recipient of ET Edge ‘Best Brands’ (2022 – 2025), ‘Most Preferred Brand’ 2025 and ‘Most Trusted Brands of India’ (2023 – 2027) by Marksmen Daily recognitions for itsunwavering customer trust and strong brand equity.HettichIndia has also beenrecognisedamong the Top 50 India’s Best Workplaces™ in Manufacturing (Large Category).

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